Argentina: full speed ahead?

February 17th, 2012
by Tim Atkin | Originally published in Off Licence News

OLNcruces[1] Tim AtkinThe recent arrival of HMS Dauntless in the south Atlantic, complete with Prince William in his role as a search and rescue helicopter pilot, hasn’t done much for Anglo-Argentine relations. As the 30th anniversary of a war that the Argentinian writer Jorge Luis Borges controversially described as a case of “two bald men fighting over a comb” approaches, a bit of sabre rattling is almost inevitable.

This minor diplomatic incident has overshadowed some very positive news for Argentina’s wine industry. The latest Nielsen figures to the end of January 2011 show that the country’s volume and values shares of the UK market have grown by 4% and 15%, respectively. Equally encouragingly, Argentina’s average price point of £5.27 is now above those of Australia (£4.93), the USA (£4.84), Chile (£4.65) and South Africa (£4.52). In the New World, only New Zealand (£6.29) is performing better.

In fact, the outlook may be even sunnier. Nielsen data doesn’t cover mail order businesses like Laithwaites, Naked Wines, Avery’s and The Wine Society, all of whom do well with Argentinian wines, or the on-trade, where sales are up 7.4% by volume and 34.9% by value. Read full article