Key market Germany – Meininger’s International Wine Conference

eb396537d4[1]Wine experts present structures of the world’s biggest wine importing market
Neustadt/Weinstraße, 16th September 2011.
Where do German consumers buy their wine? What does the structure of the German wine market really look like? What are the wine trends in the restaurant and catering industry? These are only a few of the topics which will be discussed on 3rd March 2012 at the MEININGER’S INTERNATIONAL WINE CONFERENCE in Düsseldorf.

It is expected that around 300 national and international wine producers, entrepreneurs and decision-makers from the wine industry will attend the congress which is held a day ahead of the ProWein trade fair. Speakers will include Prof. Dr. Dieter Hoffmann (Institute of Business Economics and Market Research of the FA Geisenheim), Andreas Brensing (Managing Director of the Cologne Weinkeller, REWEGroup), Christoph Mack (Chairman of Mack & Schühle), Frank Rehme (Head of Innovation Services, Metro Group) as well as Klaus Kneib (Managing Director Weinwerk, Frischeparadies Group, Oetker Group).

The motto of the conference will be, “Key market Germany: how the world’s biggest wine importing market works.” Germany is the worldwide biggest wine importing market. No other wine market in the world is as complex and diverse as the German market – a conglomerate of the specialised wine trade, large scale retail, discount, the restaurant and catering industry and the beverages industry. The conference will, therefore, take a look behind the scenes and present the most important sales channels for wine in Germany and highlight, with the aid of the latest study findings from market research, future orientated approaches for the development of specific market strategies.

The podium on the subject of trends, for example, will feature several notable speakers. Frank Rehme, Head of Innovation Services of the Metro Group, will present the Future Store Initiative of the Metro Group with which the company wants to promote the modernisation process in the industry. Klaus Kneib, Managing Director of Weinwerk of the Frischeparadies Group, will, meanwhile, discuss wine trends in the restaurant and catering industry.

The wine trade landscape will be examined by Andreas Brensing, Managing Director of the Cologne Weinkeller (REWE Group), amongst others, who will look at the competition situation in the wine trade in Cologne and the impact the internet has had on trade. Caroline Jung, an academic in business management at the FA Geisenheim, will present the findings of her latest study on the segments of the specialised trade landscape in Germany.

The congress will be organised by both trade magazines – MEININGER’S WINE BUSINESS INTERNATIONAL and WEINWIRTSCHAFT – of the MEININGER VERLAG, Germany’s oldest specialist publisher for wine and beverages publications.

The registration fee for the conference in the Hotel InterContinental Düsseldorf is €990. Participants booking before 15th November 2011 will receive an early booking discount of €100.

Registration for the MEININGER’S INTERNATIONAL WINE CONFERENCE is possible now on: www.meiningers-conference.com or at:
MEININGER VERLAG GmbH

Nina Lehmann
Tel.: +49 (0) 6321 8908-1990
Fax: +49 (0) 6321-8908-73
E-mail: lehmann@meininger.de
Further information: www.meiningers-conference.com.

Press contact:
Berit Schönrock, Marketing/PR
MEININGER VERLAG GmbH
Maximilianstraße 7-17
67433 Neustadt/Weinstraße, GERMANY
Tel.: +49 (0) 6321 8908-19 10
E-mail: schoenrock@meininger.de
www.meininger.de

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